Tuesday, 1 May 2018

Bag the world in your bag!


Image Source: https://theculturetrip.com/europe/italy/articles/
the-best-markets-in-florence-Italy/
It should have minimum three compartments or a long strap or it should turn into a backpack, it should be small enough to be carried easily and big enough to accommodate all my essentials. It should complement my dress. Do you remember your wish list while buying a new bag? It keeps changing every time according to purpose of the bag. For different occasions things you need to carry are different and so is the size and style of your bag.When you are buying a bag, you have clarity in mind about its functional requirement. Still just try to remember how many times it happens that you make your buying decision quickly within 10-15 minutes. It takes time to finalize the one you want. There are shelves full of bags offering variety in styles for the each type. It’s a task to choose one from those. Deciding about functional requirements is easy than selecting the style, pattern, colours and materials. That is where designer’s contribution comes into play. The types and sizes of bags are fixed like tote, sling, backpack, clutch, messenger, wristlet, flap etc. Creative process that the designer follows leads him/ her to put together the materials in the final shape as a stylish bag.
Image Source: https://noelletierney.files.wordpress.com/2012/04/
andres-parada-concept-development-wacom-design-
exposed-design-exposed-industrial-design.jpg
Every designer has his/her own approach to design their dream products. Some find their inspiration in the material itself. The study of properties of materials, its texture or colour leads designer to a story and a design. In some cases it is the design of a fastener or a detailing technique that clicks a beautiful design in their mind. For some the inspiration comes from nature or things around. Many times it happens that designer starts the design with some idea in mind but during the process it gets evolved to something very different than original idea and more beautiful than expected.
For products like bags where style is as important as the functional requirements or more important in many types, it’s a challenge for designer to achieve the style that will catch buyer’s attention from the shelf and make the user feel ‘Yes! This is what I am looking for!’ A well designed product is successful to arouse emotional connect between the user and the product and brings it to level of experiential design.Design journey starts with inspiration or theme for collection. Deep research on theme brings in a story in designer’s mind to start with sketches. The story further links to select materials with appropriate colour, texture, pattern, manufacturing technique, fastener details.
Image Source:https://alicegordenker.wordpress.com/2012/03/19/
For each design or story number of sketches are made. The best one satisfying most requirements in the design brief is selected and further worked upon. Each details like where would buckle /zipper fit in, how would it open or close, how would the strap fix on bag, how will edges be finished, what will be the sequence of actions during manufacturing. Prototype gives further insights about detailing which helps to make final product even better. Advancement in new technology and materials equip designers to come up with advance products but the process helps them to bridge the gap between bag sketch on paper and the final product in customer’s hand.During start of the design process designer dreams about a bag. His/her hard work and creative journey of design process leads him/her to make that dream come true and in the end to bag customer’s attention and satisfaction!
















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