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| Photograph has a story to tell |
Since last few
weeks we have been looking at different domains where communication design is
used. Till now I talked about Branding and Identity, Print and Publication,
Campaigns and persuasion, Packaging and digital products. Let’s look at expanse
of communication design in entertainment sphere of our lives.
As we human are
social animals we love stories about people, other lives and stories in
general. Isn’t that a means of communication? It conveys some thought, some
feelings. We enjoy the indirect feel of different experiences. The presenter of
the story communicates the idea or thought in interesting way so as to give
pleasure to the audience. Drama in the story presentation makes it more
engaging and joyful activity unlike watching mere information about any topic.
Thus drama, joy becomes key factors in story telling and in turn in the
entertainment. Both visual and auditory mediums are effective in entertainment
communication.
Story tellers use
different mediums and techniques to present or communicate. The basic medium is
a still photograph. Don’t you think of any story when you look at a photograph?
Our own family photos obviously have many stories to tell but other photos too
trigger some message in you. The professional photographer uses the elements
used in the frame interestingly to bring life to that photo! It communicates
the message to the viewer effectively. Though every viewer has their own
perceptions, a good photographer creates illusion of movement in a still image
and draws attention to the central theme of the photo. Thus still photography
is a creative medium used for communication design.
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Image source: https://www.dailymotion.com/video/x4cyd9y
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When ‘movement’ in
the picture becomes literal it becomes frame by frame animation, another
technique that is used for story telling. Most of you must have created own
flip book at young age. Flip book makes the still images look like animated
picture! Moving things catch our attention fast, which is one of reasons why
animation looks so interesting to everyone. Animation is a technique, as the
name suggests, of animating the still images. When pictures or sketches are
used it becomes 2D animation and if 3D models are used, it becomes 3D
animation. The technique could be used to narrate a story as a full length
film, a short film, a T.V. commercial or an educations video. I witness
watching my son small TedEd animated videos and learning various complex concepts
in simple fun way.
Since making
animation is as good as making a film, animation designer need to know about
the film making process along with animation techniques. The whole process is
very complex and animator has to co-ordinate with other teams like story
boarding, character designers, concept artists, sound design team etc.
Other alike
branches of animation design are motion graphics and Visual effects (VFx).
Motion graphics is like animation but not necessarily character based. It is
more about animation of abstract shapes like logos and texts. Best examples
could be found in film titles or branding animations.
Visual effects are
used in film making to make realistic effects which are not possible in real
live shooting. It is done by mixing live shooting with computer generated
graphics. Animation is one of the many techniques used to create visual
effects. It helps in communicating the realistic story to the audience and
making them believe what they watch.
More about
communication design in entertainment in the next post. Keep reading!
Some useful links
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