Tuesday, 27 March 2018

Dress up your Attitude!

http://www.jiangluosan.net/FamousFashionDesignerSketches290nykalhlu/

In my last post I talked about fabric and what could be the next one to follow? Off course, clothing, apparel, fashion. This is the most popular stream of design, people from all socio-economic class are aware of it! What comes to your mind when you hear the word 'Fashion'? Glamorous models walking the ramp, celebrities flashing on red carpet flaunting in Designer wear, big fat weddings with talk of the town 'Designer bridal wear'; isn't it? Well, what we see is only the final outcome of the laborious process that's happening on the backstage for months together by the designer and the team.

It's interesting to know about the hard-work that goes into making these wonderful designer fashion clothes. It all starts from an inspiration, the theme. Designer researches on the theme, looks for inspirations to come up with basic sketches which undergo lot of refinement in the process of getting finalised. Once the design sketch is ready, fabric for the same is sourced. It could be directly available in the market or could be woven or printed as per the design requirements. Patterns(templates) are then made generally out of paper or other plain fabric to make prototypes of the garments based on the sketches. This is a testing phase and therefore iterative i.e. it goes back and forth till satisfactory results in fitting are achieved. Then final fabric is cut as per templates and stitched as per details. This is tested on model and final finishes are done after that. Apart form clothing it also include other accessories like headgear, bags, footwear, jewellery etc. That is the whole process it goes through before we see it on the model in a fashion show.
Rahul Mishra Collection in Paris Fashion Week
Image source:https://www.woolmarkprize.com/news/
rahul-mishra-debuts-at-paris-fashion-week/
Like the process, the history of fashion design is interesting to know. In India clothing was influenced by the regional culture, art and craft practices, climatic conditions. Clothing and accessories of Royal families would display the grandeur in every detail like fabric weaving, motives, embroidery. The value of dress was judged on the quality of fabric and work than who made it. For common people clothing was of similar type which varies according to the region. On intentional scenario too it was similar situation, where Royals got their clothes made from dressmakers as per their own style. During19th Century in France, English designer Charles Worth, for the first time designed dresses with his own label. He dictated his customers what to wear than following their demands. This started the beginning of Fashion houses and fashion industry. Post Independence slowly international fashion influenced Indian Cinema. But post globalisation with global exposure international fashion started influencing common people too. 
Fashion was not restricted up to occasional clothing but emerged with many possibilities like formal, casual, bridal, sports etc. During 1980s Indian fashion designers started establishing themselves on International platform. Today many designers have made mark and have presence of their label across the globe.
Fashion industry is based on trends. It needs to change by every season to keep the industry going. Researchers  forecast trends which are followed globally by fashion houses and retailers. Trend forecasters determine colours, patterns, textures, fabric those would dominate upcoming season. Clothing is second largest industry in the world ans generates as many job opportunities.
Today in India, with the help of fashion designers many textile craft practices are being revived and have seen application in modern garments. Indian textile craft and design is once again sought after on international scenario.
More on fashion accessories design in the next post.

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