We get up in the morning and start our day. Throughout the
day we are doing number of ‘actions’. Each of this action has some purpose and
how we do these actions becomes an experience. ‘Design’ always tries to make this
experience an enjoyable one!
If it is not an experience that we like or enjoy we kind of
start avoiding it. While reading this your mind must have listed at least 3-4
such examples. For example, if you don’t like writing using a particular pen,
you stop using that pen. If you are travelling and find some flaws in the
transport system you just hate taking it next time. If you have no choice but
to take it, that surely becomes a miserable experience. Whereas there might be
few restaurants where food is like any other place but still there is something
in the ambience that you like visiting that place often. The point I am trying
to make here is that an effective design can make your life experiences really
enjoyable and a failure in design can make it miserable too!
Since ‘Design’ is associated with ‘actions’ that we do, it
has application almost everywhere. If we start listing down few actions we can
get an idea about different design disciplines. Some of the actions could be
living, eating, playing, travelling, reading, shopping etc.
In case of ‘Eating’ action, design plays role in designing
the cookware, plates, cutlery, and various appliances. Thus ceramic designer
and product designer contribute there. Confectionery designers design
attractive food items.
‘Playing action’- If it’s a sport, the accessories required
are designed by product designers. Toy and game designers come up with new
creative, engaging, educative toys and games. Animation design is used in digital
games and entertainment industry. Interface designers and user experience (UX)
designers contribute in the digital and virtual reality games.
In case of, ‘travelling action’, vehicles are designed by
automotive designers; transport system is designed by transport designers/
planners, system designers. The signage used to guide the way is designed by
communication designer.
Let’s see ‘reading action’,Visual designers work on
designing the print media, graphics and illustrations. Story telling is also
part of visual design.
When we are doing ‘Shopping action’, the retail display is
designed by retail designers or in case of online shopping the application is designed
by the team of user interface, user experience designers. We shop clothes and
accessories designed by apparel, accessory designers.
The list is never ending. Thus ‘Design’ is contributing in
all different spheres of our lives and it has wide applications.
Let's take a tour through these different design disciplines in my future posts.
Below are links that might interest you.
Below are links that might interest you.
Very informative n brings in a designers perspective.very good.
ReplyDeleteIts realy very informative...Keep it up.
ReplyDeleteVery informative article. Looking forward
ReplyDeletefor more Rupali. :)